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Journal

Notes on creativity, tech, and the business of entertainment, from the team at VRMA Projects.

Creative Direction

What Creative Direction Actually Does

Ask ten people what a creative director does and you'll get ten answers. Here's the real one.

By Sahil Verma · May 28, 2026 · 5 min read

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Design

Design Isn't Decoration

In entertainment, design isn't the thing you do at the end. It's how people decide whether to care at all.

By Sahil Verma · May 20, 2026 · 4 min read

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Audio Production

Good Production Disappears

The best production is the kind you never notice. It just makes you feel something and never tells you why.

By Sahil Verma · May 12, 2026 · 5 min read

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Event Production

How a Great Show Actually Comes Together

A great show feels effortless. Everything you don't notice is exactly where the work went.

By Sahil Verma · May 5, 2026 · 6 min read

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AI Consultancy

AI for Creative Businesses, Minus the Hype

The question isn't whether to use AI. It's how to use it without losing the taste that made you worth hiring.

By Sahil Verma · April 28, 2026 · 5 min read

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Artist Management

Where Artist Management Is Headed

The relationship between artists and their teams is changing fast. Here's what actually matters now.

By Sahil Verma · April 18, 2026 · 5 min read

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Artificial Intelligence

How People Actually Find Music Now

Recommendation engines quietly changed who decides what the world listens to next.

By Sahil Verma · March 30, 2026 · 4 min read

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Artist Agency

Building a Fanbase From Nothing

Every artist starts at zero. You get to a real career one genuine connection at a time.

By Sahil Verma · March 12, 2026 · 6 min read

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