Tomorrowland brings a free Expo and live One World Radio to De Rode Hoed for ADE 2026

Tomorrowland is setting up camp in the centre of Amsterdam again for ADE. The festival has confirmed that its Expo returns to De Rode Hoed on the Keizersgracht, the same canal-side building it used during last year's Amsterdam Dance Event, and that entry is free. Doors open at 10:00 every day from Wednesday 21 to Saturday 24 October, closing at 17:00 on the Wednesday and at 20:00 from Thursday to Saturday.

The core of the Expo is a walk through the brand's different editions. Separate rooms are dressed to reflect the look and atmosphere of Tomorrowland Belgium, Tomorrowland Winter, Tomorrowland Brasil and Tomorrowland Thailand. Around them sit a Tomorrowland Store selling merchandise only available at the Expo, a bar pouring Solo Vida, the wine label Tomorrowland co-created, and a space called the Lab of Tomorrow that presents ideas the organisation is exploring for the future.

The busiest part of the programme is likely to be radio. One World Radio, Tomorrowland's own station, will broadcast live from the building from 12:00 on 21, 22 and 23 October. Armin van Buuren, Kevin de Vries, Miss Monique, Amber Broos and Kölsch are among the names lined up for interviews and short DJ sets during those three days.

The timing matters. ADE is celebrating its 30th edition this year, with a programme running across hundreds of venues, and most of the city's big rooms are already booked out by night. A daytime, free-entry brand space in a heritage venue is a different play: it catches delegates walking between conference sessions, fans who could not get festival tickets and tourists who have never been to Boom, and keeps the brand visible for four straight days rather than a single show.

For artists and managers, the takeaway is that ADE exposure is not only about the night slot. Daytime radio sets, interviews and showcase moments inside brand spaces reach industry people who will never be at a 04:00 club set. If you have an act in town that week, it is worth asking which brands, radio stations and labels are running daytime spaces, who books their guests, and whether a short set or interview can sit alongside the club dates already in the diary.

Bookers can read it as a signal too. Large festival brands are using ADE week to sell a story about their whole world, not just one lineup, and they need recognisable names to animate those rooms. That creates extra, lower-pressure opportunities for artists who already have a relationship with the festival.