Mau P launches Baddest Behaviour Records to give a platform to the producers filling his inbox

Mau P has joined the long list of DJs who turn a party brand into a label. The Dutch producer announced Baddest Behaviour Records this week, his first imprint, taking its name from the event series that has grown from small shows into a Pacha Ibiza residency, now completed for a second consecutive summer, and dates in other cities.

The stated mission is simple. The label is meant to champion emerging talent and bring underground club music to bigger audiences. In his announcement, Mau P said a big part of the motivation is the volume of music producers have sent him over the years, and that he wants to give those artists the kind of platform other DJs once gave him. There is no tracklist, signing or release date yet. Followers have been pointed to a new Instagram account for the label, so the first catalogue will define its sound more than any statement can.

The timing fits the calendar. Baddest Behaviour also appears on the ADE 2026 programme next week as a joint event with Loveland, which gives the new label a room full of DJs, agents and promoters in its first days of existence. Launching a label at the end of the Ibiza season and right before Amsterdam is a familiar pattern: the brand is at its most visible, and the industry is all in one place.

For producers, this is a fresh door, but treat it like any new label. A DJ owned imprint can move a record fast, because the founder plays it, but the first releases usually go to people already close to the camp. The demos most likely to land are finished, mixed tracks that clearly sit in the style Mau P plays now, sent with a short note and a private streaming link, not a folder of unfinished ideas.

For managers, ask the standard questions before anyone signs. Who handles distribution and accounting, what the royalty split and term are, whether remix and sync rights are included, and how promotion is resourced beyond the founder's own sets. Label launches by touring DJs often promise reach, and the contract is where that reach is either written down or not.

The wider signal is that the artist label remains the default next step once a DJ's party brand works. For emerging acts, every new imprint of this kind is another route to support from a headline DJ, as long as the music arrives ready to play.