EMPIRE founder Ghazi takes Supply Chain global from Amsterdam, with Beatport's Ampsuite on board
Supply Chain, a business to business music infrastructure company founded by EMPIRE's Ghazi, has launched globally after a beta that began in 2025. It offers software and API tools that let distributors, labels, brands and retailers deliver music to streaming services and stores, has its international headquarters in Amsterdam, and has Beatport-owned Ampsuite as a launch partner.
Supply Chain, the infrastructure company built by EMPIRE founder Ghazi, has moved out of beta and launched globally. The announcement came on 21 October, during Amsterdam Dance Event week, and the company's international headquarters are in Amsterdam. Billboard notes that the business is separate from EMPIRE.
Supply Chain does not sign artists. It sells the plumbing. Trade coverage describes software as a service and API products that let distributors, labels, brands, service providers and retailers deliver music to streaming services and stores, with tools that also cover rights management, royalty administration and commercial operations. Ghazi first presented the idea in 2023 as a white label distribution platform, and the company says it has been running in beta since 2025.
The launch partner is Ampsuite, the label management software that Beatport bought in 2022. Ampsuite is used by independent labels for asset management, accounting and promotion, which gives Supply Chain an immediate route into the electronic label world that Beatport serves. The partnership is framed as expanding the technology and services available to independent music businesses.
Two senior hires come with the launch. Craig May joins as senior vice president of marketing and Kristy May as senior vice president of business affairs.
For electronic labels and artist managers, the interesting part is the trend, not the brand. Distribution is splitting into layers. Delivering files to stores is becoming a commodity that sits behind other services, and companies are competing on what sits on top: royalty reporting, rights data and the tools labels use every day. A label that already runs its back office in Ampsuite may soon find delivery and rights tools sitting in the same place, which could make switching distributors easier.
If you run a small imprint or manage artists who self release, this is a good moment to check how portable your setup is. Ask your distributor how you would export your catalogue metadata, ISRCs and royalty history if you moved, and keep your own clean copy of that data. The more infrastructure options exist, the more that data is worth.