Boys Noize releases 7LLVSION, his first solo album since 2021, with Brutalismus 3000, ZEP and TAICHU

Boys Noize has released 7LLVSION, his first solo album since 2021's +/-, and the first full length on ONES and ZEROS, the label Alex Ridha launched in February 2025. The 12 track record arrived on 6 November after a rollout that started in late September, when he announced the album alongside the lead single 1+1+1 with Dutch artist ZEP.

The guest list is the story. Nächstenliebe brings in Brutalismus 3000, whose vocalist sings over a bassline that reviewers have linked to the German electronic body music tradition. Shut It Down features TAICHU and Taube, Wake Me Up is a collaboration with Locked Club, I Need Luv features ABRA, and Baile DF pairs him with Adame DJ. Ycore features Mayah Alkhateri. Early reviews from DJ Mag and FLOOD agree on the character of the record: dark, distorted, heavy and among the most maximal things he has made, with Nächstenliebe singled out by both.

Ridha also put in the press work around release week. He sat for a long interview with The FADER and opened the week with a public conversation at the GRAMMY Museum in Los Angeles, which is not where most club albums get launched. It positions the album as an artist statement rather than a stack of tools for DJs, while the singles still do the club work.

For artists and managers, the useful part is how the album is built for a label the artist owns. Each collaborator brings a different scene with them. Brutalismus 3000 reaches the fast, raw Berlin rave crowd that has grown around hard techno, TAICHU and Locked Club pull in other corners of the club world, and ZEP connects the record to a Dutch audience. On a self released album there is no major label marketing budget doing that job, so the features are the marketing plan. Spacing several of them out as singles before the album also gives the release more than one moment in playlists and on social.

There is a lesson about timing too. Announcing in late September and releasing in early November keeps the campaign short enough to hold attention, while leaving room for two or three singles and the press cycle that a full length needs. If you are planning your own album on your own imprint, a six to eight week runway with collaborations staged as singles is a realistic model to copy, whatever the size of your audience.