ADE Pro puts music tech at the centre of its 30th edition, with Splice, Deezer and NVIDIA on AI
ADE Pro, the business conference of Amsterdam Dance Event, has completed its programme for the 30th edition from 21 to 25 October and made music technology its central theme. The headline session is an AI Platforms Roundtable on 22 October at Felix Meritis, with leaders from Splice, SoundCloud, NVIDIA, Deezer, Believe and Image-Line debating licensing, attribution and model training.
Amsterdam Dance Event has finished its ADE Pro programme for the 30th edition, and the theme running through it is clear: music technology, with AI at the front. The conference runs alongside the festival from 21 to 25 October, and this year's line up of speakers reads less like a list of panels and more like a negotiation table.
The centrepiece is the AI Platforms Roundtable: Setting the Terms, scheduled for Thursday 22 October at Felix Meritis. Cliff Fluet moderates a group that includes Splice CEO Kakul Srivastava, Bina Mistry of SoundCloud, Shari Reich of NVIDIA, Deezer CEO Alexis Lanternier, Believe's chief operating officer and Image-Line CEO Constantin Koehncke, the company behind FL Studio. ADE frames the session around licensing models, attribution, model training and the places where platform incentives collide, and pitches it as a search for what a workable settlement between AI companies and music could look like.
Around it sit sessions that cover the rest of the chain. Jeff Chang of Google DeepMind presents Models and Agents: The Future of Music Production in the AI Era. Suno's chief music officer Paul Sinclair joins house veteran Todd Terry in the Insider Knowledge series, which also has sessions with Spotify and YouTube Music. Artists on AI puts BT, Portrait XO and Mathame on stage to talk about authorship, studio workflows and how income gets split. On the money side, Who Funds The Future looks at capital on different terms, and Music Industry As Investor features Tinie Tempah and Sam Feldt. Jean-Michel Jarre is this year's Guest of Honour.
Why it matters for artists: the people in that roundtable control the tools producers use, the stores and streamers they release on, and the hardware the models run on. Deezer has already moved on labelling and filtering fully AI generated music, Splice supplies samples to a large part of the electronic music world, and FL Studio sits in the workflow of countless producers. Whatever terms these companies settle on for training and attribution will shape how your stems, samples and catalogue are used, and whether you are paid when they are.
For managers and labels heading to Amsterdam, this is the session to attend in person rather than catch in a recap. Go with specific questions: how your catalogue is opted in or out of training, what attribution looks like in practice, and what payment flows exist today rather than in a roadmap. The artist panel is the useful counterweight, because it brings the conversation back to authorship and income from the studio side.
Session times and rooms can still shift in the final week, so check the official ADE Pro programme before you build your schedule around a single panel.